Beginning his career in 1985, Cary Vance started out in 1985 working at
the legendary record shop Vinyl Mania, located on Carmine Street in New
York City.
Vinyl Mania was the record store that all of the "Major" DJÕs shopped
at; Little Louie Vega, Scott Blackwell, Cole & Clivilles and Larry
Levan, to name a few.
In 1986 Vinyl Mania started a record label and Cary promoted all of
their early releases. It was there that Cary met Todd Terry and put out
one of his first releases, the Freestyle classic; "Why You Wanna Go" by
Fascination.
In late 1987 Cary moved on to Virgin Records as their head of Dance
Promotion. During his 4+ years at the label, Cary helped to create the
plans that established artists such as: Paula Abdul, Lenny Kravitz,
Inner City, Soul II Soul & Nenah Cherry. While at Virgin Records, Cary
Co-Executive Produced the Platinum plus selling LP: SHUT UP AND DANCE,
by Paula Abdul. While at Virgin records Cary also gave an upcoming
DJ/Producer his first remix, he was Chris Cox.
In 1991 Cary decided to start his own Promotion & Marketing company, a
few of his early successes included: the Night Crawlers "Push The
Feeling On" and Chaka Demus & Pliers "Murder She Wrote". In 1992 Cary
decided to team up with Issy Sanchez (who at the time had his own
Promotion & Marketing Company) to form Elite Promotions. After having
success with many records including: Captain Hollywood "More and More"
and 95S "Whoot There It Is", Cary yearned to be back at a label.
In 1994 Profile records hired Cary as their Head Of Promotion. Run DMC,
DJ Quik, Second II None & N2Deep were among the many R&B leaning acts
Cary was involved with. On the Dance side 2 Bad Mice "Bombscare" & the
Mighty Dub Cats "Magic Carpet Ride" were among his successes.
In 1996 Cary moved over to become the Head Of Promotion for Robbins
Entertainment. After helping the label gain success with hit singles
from Rockell "I Fell In Love" & Crush "Jellyhead", Cary was presented
with the opportunity to return to Virgin Records.
In 1997 Cary returned to Virgin Records where he rose to the position of
VP Of Promotion for the label. Among the many artists Cary helped to
establish, or re-establish were: The Spice Girls, Janet Jackson, Tina
Turner, Lenny Kravitz, Aaliyah, The Rolling Stones, David Bowie, Mariah
Carey, Shaggy, Daft Punk, Melanie C, Fatboy Slim & The Basement Jaxx.
Among the many accomplishments Cary had at Virgin were Helping to make
"Try Again" by Aaliyah the first ever Airplay Only single to go #1 on
the Billboard Hot 100. Building the plan for JanetÕs "All For You" that
made it the first single ever to have every R&R Reporting Mainstream Top
40, Rhythm Top 40 and R&B Radio Station in the country Add it in itÕs
first week of release. Cary also won the International Dance Music
Awards In-House Promoter Of The Year Award for 2001.
In 2002 Cary left Virgin Records and went on to join the team at Promo
Only as their Head Of Promotions for Promo Only Promotions. Among the
numerous artists that Promo Only Promotions has been involved with
include: Kylie Minogue, Dannii Minogue, Daniel Bedingfield, Lasgo, BT,
Paul Van Dyk, iiO, Donna Summer, The Roc Project & Angel City.
At the 19th Annual International Dance Music Awards show held during the
Winter Music Conference (March 8th, 2004) Cary was honored with the Best
Independent Record Promoter Award for the year 2003.
For information on how Promo Only Promotions can help you please reach
out to Cary Vance
Cary "Mr. Dance" Vance
VP Promotion
Promo Only Promotions
111 John Street #1806
New York, NY 10038
PH# 212-766-1007
Fax# 212-584-0316
email: cary.vance@promoonly.com
